Case Study: Patient Recruitment
Enhancing Accessibility: Contact Design’s Approach to Recruiting
Digital accessibility is increasingly important in ensuring equal access to information and services for individuals with disabilities. To conduct an effective accessibility study, it is crucial to recruit a diverse group of participants who can provide valuable insights into the usability and effectiveness of accessibility features.
The Process
1. Outreach to Disability Advocacy Organizations:
1. Outreach to Disability Advocacy Organizations:
1. Outreach to Disability Advocacy Organizations:
Contact Design reached out to local and national disability advocacy organizations to solicit participants. These organizations proved to be invaluable resources for connecting with individuals who could provide firsthand perspectives on accessibility challenges. We offered the organizations donations for their time and efforts.
2. Social Media Campaigns:
1. Outreach to Disability Advocacy Organizations:
1. Outreach to Disability Advocacy Organizations:
Leveraging social media platforms, we launched targeted advertising campaigns to reach potential participants. These campaigns utilized keywords related to accessibility and disability advocacy to attract individuals interested in contributing to the study.
3. Database outreach:
1. Outreach to Disability Advocacy Organizations:
3. Database outreach:
Contact Design also utilizes it's own database to reach out to individuals who may qualify for these panels.